Web Survey Bibliography
Title SMS Polling: A Methodological Review
Author Duke, S.
Year 2003
Access date 17.05.2004
Presentation ppt (1333k)
Abstract This paper will describe the establishment of the world’s first known attempt to undertake nationally representative polling by text message. MORI and the BBC collaborated to achieve this, when the BBC’s Watchdog programme wanted to be able to call upon a panel of consumers to gather rapid, yet reliable, feedback to issues being covered on the television programme. BBC Watchdog wanted to establish a nationally representative panel that could be entrusted to provide rapid and reliable results. The research was needed to provide up-to-the minute results for discussion on the television programme itself. A pilot study was undertaken prior to recruitment of the main panel – to test whether there was sufficient interest among text message users to becoming panel members and to test the viability of the approach in ensuring the delivery of results representative of the general public. While a number of issues were identified during this pilot stage, none were insurmountable and a panel of text messagers was established to provide rapid response. This paper will address the background to the development of the panel, key problems in establishing and maintaining it, including the need to keep the panel interested, refreshed and representative, and how these were all achieved, as well as how to ask meaningful questions with a maximum of 160 characters. The paper will also discuss other opportunities that could be exploited through the use of SMS polling.
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - Mobile phone surveys (305)
- Measuring Subjective Health and Life Satisfaction with U.S. Hispanics; 2017; Lee, S.; Davis, R.
- Device and Internet Use among Spanish-dominant Hispanics: Implications for Web Survey Design and Testing...; 2017; Trejo, Y. A. G.; Schoua-Glusberg, A.
- How to Design a Web Survey Using Spring Boot With MYSQL: a Romanien Network Case Study; 2017; Bucea-Manea-Tonis, Ro.; Bucea-Manea-Tonis, Ra.
- Analyzing Survey Characteristics, Participation, and Evaluation Across 186 Surveys in an Online Opt-...; 2017; Revilla, M.
- Data chunking for mobile web: effects on data quality; 2017; Lugtig, P. J.; Toepoel, V.
- Mobile-only web survey respondents; 2016; Lugtig, P. J.; Toepoel, V.; Amin, A.
- Development and Pilot Test of a Mobile Application for Field Data Collection; 2016; Chiappetta, L.; Kerr, M. M.
- Are Initial Respondents Different from the Nonresponse Follow-Up Cases? A Study of Probability-Based...; 2016; Zeng, W.; Dennis, J. M.
- A Feasibility Study of Recruiting and Maintaining a Web Panel of People with Disabilities; 2016; Chandler, J.
- Why Do Web Surveys Take Longer on Smartphones?; 2016; Couper, M. P.; J. J.Peterson, G. J.
- Web surveys for offline rural communities ; 2016; Gichohi, B. W.
- Pre-Survey Text Messages (SMS) Improve Participation Rate in an Australian Mobile Telephone Survey:...; 2016; Dal Grande, E.; Chittleborough, C. R.; Campostrini, S.; Dollard, M.; Taylor, A. W.
- Short and Sweet? Length and Informative Content of Open-Ended Responses Using SMS as a Research Mode; 2016; Walsh, E.; Brinker, J. K.
- Collecting Data from mHealth Users via SMS Surveys: A Case Study in Kenya; 2016; Johnson, D.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Using Mobile Phones for High-Frequency Data Collection; 2015; Azevedo, J. P.; Ballivian, A.; Durbin, W.
- Who Are the Internet Users, Mobile Internet Users, and Mobile-Mostly Internet Users?: Demographic Differences...; 2015; Antoun, C.
- Mobile Research Methods: Opportunities and challenges of mobile research methodologies. ; 2015; Toninelli, D. (Ed.); Pinter, R.; de Pedraza, P.
- Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?; 2015; Andreadis, I.
- Usability of the ACS Internet Instrument on Mobile Devices; 2015; Horwitz, R.
- GreenBook Research Industry Trends Report; 2015; Murphy, L. (Ed.)
- Emerging Technologies: The Rise of Mobile Devices: From Smartphones to Smart Surveys; 2015; Buskirk, T. D.
- PayPal? An Incentive to Check-out?; 2015; Franklin, J.; Rasmussen, C.; Pruitt, J.; Waller, D.
- Designing Bonsai Surveys: The small but perfectly formed survey experience to meet the needs of the...; 2015; Puleston, J.
- Open narrative questions in PC and smartphones: is the device playing a role?; 2015; Revilla, M.; Ochoa, C.
- Recruiting Respondents for a Mobile Phone Panel: The Impact of Recruitment Question Wording on Cooperation...; 2015; Busse, B.; Fuchs, M.
- Internet Research in Psychology; 2015; Gosling, S. D., Mason, W.
- Are Tailored Outreach Efforts Too Costly? An Assessment of a Responsive Design Approach to Control Costs...; 2015; Epps, S. R.; Getman, D. P.; Hall, L. M.; Hunter, J. A.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Does the use of mobile devices (tablets and smartphones) affect survey quality and choice behaviour...; 2015; Liebe, U., Glenk, K., Oehlmann, M., Meyerhoff, J.
- When it comes to mobile respondent experience and data quality, survey design matters; 2014; Mitchell, N.
- The Changing Landscape of Technology and its Effect on Online Survey Data Collection; 2014; Mitchell, N.
- The need of and the demand for completing surveys on mobile devices; 2014; Toninelli, D., Revilla, M., Ochoa, C.
- Survey participation via mobile devices in a probability-based online-panel: Prevalence, determinants...; 2014; Poggio, T., Bosnjak, M., Weyandt, K.
- Keeping Surveys Valid, Reliable, and Useful: A Tutorial; 2014; Greenberg, M. R., Weiner, M. D.
- Improving Response Rates and Questionnaire Design for Mobile Web Surveys; 2014; de Bruijne, M., Wijnant, A.
- Does Survey Mode Still Matter? Findings from a 2010 Multi-Mode Comparison; 2014; Ansolabehere, S., Schaffner, B. F.
- Nonresponse and Mode Effects in Self- and Interviewer-Administered Surveys; 2014; Atkeson, L. R.; Adams, A. N.; Alvarez, M. R.
- Do Web surveys facilitate reporting less favourable opinions about law enforcement?; 2014; Boivin, R., Cordeau, G.
- Question Grouping and Matrices in Web Surveys: Using Response and Auxiliary Data to Examine Question...; 2014; Bilgen, I., Stern, M. J.
- The Grouping of Items in Mobile Web Surveys; 2014; Mavletova, A. M., Couper, M. P.
- Moving answers with the GyroScale: Using the mobile device’s gyroscope for market research purposes...; 2014; Luetters, H., Kraus, M., Westphal, D.
- Students First Choice – the influence of mobile mode on results; 2014; Maxl, E.
- Device Effects: How different screen sizes affect answer quality in online questionnaires; 2014; Fischer, B., Bernet, F.
- Moving towards mobile ready web panels; 2014; Wijnant, A., de Bruijne, M.
- Online mobile surveys in Italy: coverage and other methodological challenges; 2014; Poggio, T.
- Comparison of Three Modes for a Crime Victimization Survey; 2013; Laaksonen, S., Heiskanen, M.
- Understanding Society Innovation Panel Wave 5: results from methodological experiments; 2013; Auspurg, K., Burton, J., Cullinane, C., Delavande, A., Fumagalli, L., Iacovou, M., Jaeckle, A., Kaminska...
- A Comparison of Results from a Spanish and English Mail Survey: Effects of Instruction Placement on...; 2013; Wang, K., Sha, M.
- Intra-individual variation of extreme response style in mixed-mode panel studies; 2013; Aichholzer, J.